The Chinese are known for being shrewd businessmen able to thrive under the toughest market conditions. The secret of their success lies in 10 time-tested principles of Chinese entrepreneurship: speed, surprise, novelty, packaging, quality, resourcefulness, flexibility, reputation, benefit and goodwill. The book offers readers 30 real-life, ancient case studies with comments on their application in the context of modern business. Several established shops mentioned in the stories are still in operation. They include the Tongren Tang Medicine Shop and Caizhi Zhai Confectionery.